Not just pretty pictures, solutions forward

GOAL

To create a trade-show experience that gets foot
traffic into your booth. Secretly, to attract healthcare providers in the booth and recruit them into a special program offered by Humana

CHALLENGE

In trade shows I call it the “perimeter effect” when people 1) Fear stepping into your booth scared of getting trapped, cornered into a deep sales conversation. 2) Your booth experience is expected; boring, dead space.

SOLUTION

A LIVE INSIGHT WALL, an experience that is inviting, draws you in literally. This was built to be interactive, a conversation starter, AND then intensified by gamification. This booth was not only an engagement magnet, it delivered qualified recruits!